World of Leisure Tourism Exhibition
The World of Leisure Tourism Exhibition took place in Tashkent on 13-14 April 2017
The 5th annual tourism fair World of Leisure was held in the Tashkent Exhibition Center between 13th and 14th April 2017. The event was organized by the local tourism authority, UzbekTourism, with the support of a number of local and international travel companies, regional travel associations, local handcrafts and folk art groups. At the exhibition, Uzbek tourism sector professionals presented their tour products to local and international audience. A number of destinations, such as off-beaten-track areas of Khorezm, Surkhandarya, Djizzak regions have displayed their attractions.
Local hotels were well represented at the exhibition. As local tourism experts mentioned at the fair, a significant growth in number of newly built hotels has been observed in Uzbekistan after the Government adopted a program of measures to enhance tourism potential of the country, in particular, the ground infrastructure and accommodation facilities.
Traditionally, the exhibition was colorfully decorated with works of local artisans and applied art specialists; woven garments, carved wood products, knives, embroidery and printed cloth, and of course, rugs and carpets: all were for sale.
Along with old-style handicrafts and household items, a modern fashion show gathered people from all exhibition: girls were in unusual garments were walking the runway to demonstrate how ancient traditions in clothing industry can be adapted to modern tastes and can be commercially viable.
Along with the main tourism display, a unique Food Festival took place in the same location, at the backyard of the Exhibition center. It was intended to make the fair's guests aware of the abundance of cuisines and recipes, see how the famous local dishes are cooked, such as Pilaf, and taste the cooked meals in the open air.
The gastronomic segment of tourism is gaining popularity among visitors to Uzbekistan. Its cuisine is diverse and has a unique flavor, even if compared to other regional cuisines, such as Kazakh, Turkmen or Kyrgyz. The King of Dishes, Pilaf, attracted particular interest of exhibition's visitors, as several varieties of this tasty meal were presented by a local catering company. The public was invited to taste traditional Bukhara Pilaf "Sofi Osh", Pilaf with coriander honey and chicken meat, Pilaf with dried apricots and prunes and Azerbaijani Shakh's Pilaf (King's Pilaf) baked in a thin flat piece of bread.